Being Unconventional
We refuse to settle for the status quo.
We are unique, standing apart from traditional ways of learning. We refuse to settle for the status quo, challenging conventional thinking, anticipating needs and desires, and championing novel approaches. By delivering the unexpected — that which brings a sense of mystery, or a moment of delight — we encourage deeper engagement and heightened resolve.
We never do something simply because others do, or worse, because that’s how it has always been done. Instead, we question assumptions, in order to develop different, more effective solutions.
Being Human
We connect on a personal level.
We are deeply curious and broad-minded. We embrace the energy and complexity of the world, seeking to understand the diverse cultures we live in. We build relationships through respectful, personal connections. By celebrating the power of different perspectives, we promote mutual understanding and benefit from new ideas.
We eliminate barriers to human interaction, emphasizing meaningful contact and personal engagement.
Being Confident
We take decisive action.
We are bold and decisive, unwavering in our commitment and beliefs. We take informed risks and make prudent decisions, without fear of failure. We approach challenges directly, working through adversity and complexity. By acting with conviction, we are able to advance our progressive vision for the future.
We act with clear intent and strong judgment, yet understand that confidence must be tempered to avoid hubris or arrogance.
Being Thoughtful
We pay close attention to the details.
We continually analyze, evaluate, and examine, incorporating depth and dimension into our work. We look for things others do not see, including details and information that add nuance — levels of interest beyond what is immediately evident. We are considered in our own views, initiating discussion and debate, and treating those that disagree with dignity and respect.
We never accept superficial thinking or inattention to detail, and expect others to engage with the same level of depth and scrutiny.
Being Selective
We find the essence and focus relentlessly.
We are distinguished, exacting, and rigorous, attracting the finest talent in the world. We focus our time and attention on the people, institutions, and initiatives that are most important for our collective success. We carefully consider what we present to the world, producing high quality with clear intention.
We are not suitable for everyone or every circumstance, but neither are we elitist.
Being Authentic
We built trust with clarity and candor.
We communicate openly and candidly, addressing people directly and conveying heartfelt emotion. We welcome honest dialogue, even about sensitive or controversial topics. We impart accurate information with genuine sincerity, building trust and establishing mutual respect.
We avoid anything artificial, false, or contrived; hyperbole breeds suspicion and erodes credibility.
Being Driven
We constantly push, question, iterate, and refine.
We are ambitious, always pushing to transcend the commonplace. We look for opportunities to improve, refining our approach, and enhancing the outcomes for our students and the world. We work to reach apotheosis — the highest point of achievement. Only by constantly striving to excel will we realize our full potential.
We never settle for “good enough”; if we cannot accomplish excellence, we pursue a different route.